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How do you achieve marketing goals with that property given the strict links of london charms guidelines on kids' TV? With "Zevo-3," we're just looking to create a standalone property, a compelling piece of content, with all the different regulations in mind. Links of London Charm Bracelet making sure we're following them and operating within the rules, but it's really about the characters and the content and not trying to market anything to anyone. Any show that has significant popularity ultimately will become marketable on various levels. Your other big play for the kids' audience, Twinkle Toes sneakers, debuted to promising sales last year and seems to be a big priority for Links of London Classic 18ct Gold Maple Leaf Charm you recently announced an upcoming Happy Meal partnership with McDonald's. What was the market opportunity in entering the kids' space? Little girls love things that sparkle, so this is an opportunity to capture their imagination with a product that looks expensive and is reasonably priced. ... Links of London Classic Frown Charm a significant piece of business and one we hope to continue to maintain and grow. Skechers has yet to hire a formal agency of record. Why has going it alone been the right approach for the company, from a marketing perspective? We usually develop our marketing strategies internally because we are intimately familiar with the Skechers brand and all the unique value propositions associated with products that we develop. We have an in-house advertising and graphics department, under the direction of Jason Greenberg, that creates imagery for Skechers.