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We can always draw from that in-house resource. With all these different products links of london charms target audiences, it seems like Skechers is trying to be all things to all people. Can a shoe company do that these days? It's really a question of messaging to the different targets and how you do that most effectively. When we reach out to Twinkle Toes customers, they're probably not aware that we're marketing to others about athletic footwear, Links of London Classic Oval Bangle when we're building a Shape-Ups campaign, we're talking to a different consumer and have to speak with them in a way that's different and engaging. One thing that's exciting is that Skechers has generated a lot of trust in the minds of consumers because we've delivered on the promise to build footwear that is effective for the purpose intended. What's the biggest mistake Links of London Classic Smiley Charm learned from as a marketer? The biggest mistake is not to make enough little mistakes. I'd like to try more things and be more innovative but with all the new ways of reaching people and the demands upon all of us marketers, it is very challenging to keep up with all the engagement techniques and identify the ones to employ. ... Links of London Classic Smiley Minx Charm mistake any true marketer or entrepreneur can make is not to follow your instincts and fight hard enough when you believe in something. It's easy to back down in the face of contrary opinion-especially if you are expressing a minority or unfamiliar viewpoint. Any marketer or entrepreneur has to be willing to put their neck on the line for what they believe in.