lfm01

Sometimes, as in the Thomas Cook case, the advertiser and media group negotiate the rate directly. links of london charms the ad is published, the newspaper bills the agency. In this case, the bill was sent to the agency without the bonus/ discount that was discussed between Thomas Links of London Disc charm and the media group, The Times of India, in this instance. Goyal says he had gone ahead and cleared the media group's dues. But when Thomas Cook did not pay him, he approached the Links of London Dome Jade Charm seeking arbitration and dialogue. "First they sat quiet and later just issued a communique stating the problem, without hinting at any action," Goyal says. Goyal and Links of London Dress Charm have conflicting versions about the arbitration option. Goyal then filed a petition in court seeking the winding up of Thomas Cook, and got a payment of Rs 90 lakh. Thomas Cook's Desai says the decision to pay it was taken before the court order was served. Goyal claims Thomas Cook cleared the balance only after he approached the INS and it put an embargo on all advertisements by the company in member publications.