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Another success story: Aircel's social communication on tigers which got great media buzz. links of london charms organisation in India has a good collection of talent as well as accounts. At Dentsu Communications, there's Shivanand Mohanty as National Creative Director. Its accounts: Links of London Gingerbread Man, Yamaha, Panasonic, Aircel, Acer, Indian Oil, Delhi Government. At Dentsu Marcom is Mohanty's counterpart Adrian Mendonza, with Nitin Suri as the Executive Links of London Globe Charm Director. Some accounts: Honda, Canon, Raymond's, IndiaBulls, Crabtree. Dentsu Creative Impact, where Kunal Gill heads the creative function, has Maruti Suzuki, Unicharm, Links of London H Charm Greens, FedEx. Dentsu's team has been able to get business outside its international affiliations. Dentsu won the HDFC account just a year after it set up shop, competing against Ambience Publicis, JWT, Capital and incumbent Canco. "The pitch was done across two rounds of extensive strategy and creative presentations by all the agencies involved," affirms Sanjay Tripathy, Executive Vice President for Marketing at HDFC Standard Life.