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What kinds of advertisers sign on? Cultural institutions use Tiffany Elsa Peretti Sevillana earrings to reach the in crowd on the cheap. And liquor companies pay to have them placed where their potential customers imbibe. "They have helped move our sales quite enormously," says Patrick Morley-Fletcher, a brand manager for Hennessy Cognac at Schieffelin & Somerset, the liquor importer. Bar owners, restaurateurs, Tiffany Elsa Peretti Sevillana lariat others are happy to carry the free cards, which help create the kind of goodwill that can turn into repeat business. Five Fingers, Wolan was convinced, was well positioned to take advantage of the product's broad appeal in every way but one: money. But the more he studied his competitors, the more he found that they, Tiffany Elsa Peretti Sevillana Mesh bracelet, came up short. In Los Angeles, Annett Sell, a German-born entrepreneur, had started Pik:nik Inc. and was lugging postcards around the city herself. In Chicago partners Portia Johnson and Kelly McCabe were launching On the House Inc., having gathered intelligence on Wolan by posing as potential advertisers. Tiffany Elsa Peretti Sevillana pendant the entrepreneurs shared a sharp sense of urgency as they watched Max's every move, estimating its war chest to be close to $1.5 million. "Max is the common enemy," says Wolan. As such, it motivated them to join forces and start a network, later named GoCard. At a summit held in the summer of 1995, the three companies decided they would link up, enabling them to sell national distribution to big accounts such as the Gap, Tanqueray, and Hanes.