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Western couture houses such as Hermes are now tapping Floral One Shoulder Slit Long Prom Dress the discreet tastes of the super-rich. "The Chinese mainland market is still very accessories-oriented but we believe that will change," said Alex Bolen, chief executive of New York-based couture house Oscar de la Renta, whose sleek cocktail dresses retail for up to US$10,000, while its evening gowns approach double that. "Floral One Shoulder White Long Prom Dress definitely a market for the cocktail dress. But what has surprised us, pleasantly, is how rapidly the customer has also adopted our day wear." Leading the charge is upmarket Hong Kong department store Lane Crawford, which is bringing cutting-edge Western designers to the mainland. The opening of Lane Crawford's first store in Beijing last Flowered One Shoulder Floor Length Prom Dress has expanded the mainland presence of British designers such as Alexander McQueen and Stella McCartney, and heralded the arrival of more niche designers, including Dries Van Noten, Hussein Chalayan and Rick Owens. Meanwhile, Chinese fashion editors, headed by Vogue China, have Flowly Sweetheart Neck Blue Long Prom Dress an influential presence on the European fashion scene. People's purchasing power and the growing sophistication of wealthy clientele is creating a very diverse market for fashion, says Angelica Cheung, editor of Vogue China. The magazine was launched in 2005 and has 320,000 readers. "A young woman who might now be on a monthly salary of 5,000 yuan (US$716) could next year be running her own business. So it's a very aspirational market. Her first luxury product might be a Louis Vuitton bag but within a few years she might move on to something more niche such as Marni," said Cheung. Chanel is the most preferred high-end fashion brand for affluent Chinese followed by Giorgio Armani, according to a MasterCard report.