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"Each year, it Prom Dresses 2011 continued to climb," Ross said. "It's like it was going up in thousand-dollar increments." Last year, the pageant moved from the senior center on T.R. Harris Drive, which seats 200 people, to the Don Gibson Theatre, Cocktail Dresses can accommodate 400. Ross said tickets for Thursday's pageant are nearly sold out.Ross credits Dr. Steven Chamberlain, an obstetrician and gynecologist at Shelby Women's Care, and Dr. Andrew Taylor of Shelby Surgical Associates, with helping the pageant grow into the success it is today. "Dr. Chamberlain has Elegant Blue One Shoulder Mermaid Prom Dress very instrumental," he said. "He's always been on the steering committee. He kind of challenged me. He said, Jeff, if this is going to be our signature event to fight cancer, we're going to have to make it big.'" Recruiting new contestants is sometimes a challenge, Ross said, but most men are glad to play along Elegant Strapless Ball Gown Prom Dresses a good cause. "I throw my line on them," he said. "I tell them, 'Real men fight cancer.'" Organizers award the Crowd's Choice distinction to the contestant who gets the loudest applause, but the ultimate winner is usually decided before the pageant. "The actual winner is Miss Moneybags," Ross said. "The winner is whoever raises the most money to fight cancer." Craver sent friends and colleagues an email seeking donations -- the subject line reads, "What is a Womanless Beauty?" But he's still about $700 short of his $2,000 fundraising goal. "I haven't picked up the phone and called anybody yet," he said. "I've got a ways to go. I'm going to be pretty busy the next couple of days."For planners of Britain's royal wedding, Wednesday was a day of dress rehearsals to ensure that the pomp and ceremony accompanying the nuptials pass off with the customary perfection.