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Although I couldn't boast of high-society clientele, I knew Prom Dresses 2011 had a loyal client base. I had moved on from the small boutique in Malad to a three-store set-up in a suburban mall - two of my stores sold casual Western and Indian clothes and one of them, the largest of the three, sold bridal collections. One of my biggest learnings in the business is that people's idea of 'designer' dresses is a lot of embroidery. They believe that if they're Cocktail Dresses a lot for an outfit, it should be seen. So if you notice, the outfits that sell are usually those that have heavy embroidery and are jazzy. My design sensibilities, on the other hand, are minimalist. I get a high when I discover a certain drape or how a simple fold reveals a new side to a garment. The idea of participating at the Lakme Fashion Week was this - to be able to showcase my Flowly Sweetheart Neck Blue Long Prom Dress design sensibilities and not play to the gallery. A part of the credit to this newfound self-confidence goes to the formal training I have been undergoing. About two years ago, almost 10 years after the thought first crept into my head, I decided that it was finally time to fulfill my dream. I enrolled in the Pearl Academy of Fashion in New Delhi. My husband wondered why I was doing it, because the going was good. The Fuchsia One Shoulder A-line Prom Dress was doing great. I was moving from strength to strength, but I knew more than anyone else that I needed formal training. So, I decided to cut my profit margins, lost some business, but pursued my dream. For two years, I shuttled between Mumbai and New Delhi - during the weekends I would be in Mumbai and the weekdays would be spent in classes in Delhi. My husband supported me whole-heartedly. He took charge of the baby and the house and made sure nothing came in the way of my education.