lfm01

"There is a ton of overlap there," says Jill Braff, Prom Dresses 2011 executive vice president of digital commerce. HSN, a hybrid of a media company and a retailer, is hoping the games will keep customers on the site longer and expose them to more products. "There is quite a bit of commerce we can drive for this," Ms. Braff said. Users of the HSN Arcade will play a game on about two-thirds of the screen, Cocktail Dresses the remaining space dedicated to a high-definition live stream of the company's primary television channel, featuring items for sale. The site also prominently features links to the most recent products to appear on air. The television channel has a sizable online audience already, with 2.4 million unique visitors last month, according to comScore. Last year, Elegant Beaded Sweetheart Neck Ball Gown sales increased 5% to top $2.1 billion, with one-third of that coming from online customers. Hanging on to that audience in part means competing with the surge in casual online gaming. More than 93 million people in the U.S. played games online in April, about 43% of the total Internet audience, according to comScore. Roughly half of online gamers are women. Last month, women spent 128 minutes playing games, about 40 minutes longer than men did. Online Elegant Beaded Sweetheart Neck Long Prom Dress are competing with HSN's regular broadcast, too. The company says its research shows many of its customers are already watching TV with their laptops in hand. "As long as people are playing games, why lose them to another site?" says Jessica Rovello, co-founder of Arkadium, the videogame developer with which HSN partnered. Only two of the games have direct tie-ins to HSN, but the company says it is looking to do more. It is exploring using some of its on-air celebrities, including tennis player Serena Williams, in future games.