lfm01

Christian Louboutin

Christian Louboutin shake up

To help improve sales through retailers, Budris will send his product manager to visit Sidi s Christian Louboutin Pumps 100 shops in the first quarter of 2011 to run fit clinics. He is also launching a mobile fit studio, stocked with 70 pairs of shoes, that will travel to six key West Vibram Five Fingers Bikila consumer events this year. 'Tm trying to shake up and change the shoe business because its not working the way it is," he said, adding that shoe sales often aren't a high priority for retailers. By getting Christian Louboutin Red Leather Sandals to the consumer, he hopes to drive more demand into shops. Budris is targeting 30 percent market share of the $66 Christian Louboutin Red Suede Leather Pumps shoe category, now led by Specialized and Shimano. That's the percentage Budris estimates the Italian company held in the U.S. five years ago when he last managed the brand for Veltec, its former distributor. Since then, its market share has dropped to 15 percent, he said. Since starting the U.S. subsidiary more than a year ago, Budris has reduced the number of SKUs by 30, now offering 35 models, and trimmed the number of dealers from 1,600 to 900.

Par lfm01 le samedi 22 janvier 2011

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