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The discounts cover most of the store's Evening Dresses, Celebrity Prom Dresses, Quinceanera Dresses Cocktail Dresses other special event dresses. The sale runs from July 6th to 11th giving online shopper ample time to take up the great discounts offered. Different events and occasions take place regularly. The one aspect which cuts across all these events is the unwritten rule to dress up for the occasion. Prom Dresses 2011 in particular have a tougher time finding the right dress for special occasions, because the reality is that every woman seeks to stand out at such events. "DinoDirect provides dresses for every special occasion," the CIO of the store guarantees. The Quinceanera is a Latin American right of passage celebration which coincides with a girls fifteenth birthday. This birthday celebration is very important because it marks a girl's Floor Length Strapless Waterfall Dress into womanhood. Quinceanera Dresses are flamboyant; the dresses are made using elegant fabrics, beautiful beads and adorned in bright hues. Celebrity Dresses have also become a favorite for girls celebrating the occasion. The store also stocks the Women Long Stripe Dress Floral One Shoulder Backless Slit Long Prom Dress has quickly gained popularity because of their long sleeves which flatter the aesthetic of the knee length dresses. The range of Cocktail Dresses offered come in various silhouettes and fall just below the knees. The Ball Gowns Evening Dresses and Prom Dresses stocked by the store have taken on gorgeous fabrics and exude the Hollywood glamour. New style trends have been integrated into the evening dresses to give them a modern feel.